STEP 1: LAUNCH YOUR PROGRAM
CREATE AWARENESS, TRUST, & EXCITEMENT
A successful launch starts with simplicity. The goal is to introduce your supplement program in a way that builds excitement without overwhelming your team or your members.
We recommend starting with a focused product assortment and a clear rollout plan.
Recommended Initial Launch Products:
- Whey Protein
- Greens
- Creatine
- Collagen
- Pre-Workout
- BCAAs
- Electrolytes
Suggested Starting Quantity:
Start with 2–4 units of each product/flavor.
This helps:
- Create a cleaner, more premium display
- Avoid dead inventory
- Allow products to move faster
- Build momentum through product rotation
Important Launch Strategy:
Position your protein as your foundational hero product, then introduce additional products strategically over time. Too many options at once can create decision fatigue and slow sales.
Before products hit your shelves, your members should understand what makes your supplement program different & why they should purchase.
Focus on:
- Announcing your supplement launch to members
- Positioning products as premium, coach-approved solutions
- Building anticipation around upcoming product highlights
- Preparing your team for launch conversations
Resources:
